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Open Class for prospective Master students

Published in Archive 2016

We cordially invite you to participate in our Open Class for prospective Master students, which will be held on July 7th 2016, at 18:30.

The topic of the lecture is “How best companies create value”. Outline of the sample lecture in “Aspects of International Marketing Management”

Brief description of the content:

The purpose of the sample lecture is to show the important role marketing plays in the establishment and long-term prosperity of companies. The lecture will introduce various methods of value creation used worldwide and will provide examples for some of them in the context of international corporations. The lecturer will deliver this class based on many years of teaching experience and latest business literature on the topic. The lecture will be conducted in an interactive way – with some activities, video clips and Q&A.

Registration is closed