Marketing: Managing Segments and Customers – Professional Development Programme

6 February 2017, 10:32 am Written by 
Published in Executive Courses Past
Read 339 times Last modified on Sunday, 20 August 2017 15:40

Managing Market Segments and Customers is a deep dive module of a Marketing course. The program is very diverse and intensive combining different activities. The course not only implies the theoretical knowledge of different marketing concepts but also case method teaching.

Case method teaching enables the participants to immerse into realistic business situations. Cases provide the reality of managerial decision making — which includes incomplete information, time constraints, and conflicting goals — as participants learn how to analyze business situations. The case method packs more experience into each hour of learning than any other instructional approach. It stimulates thinking and encourages discussion. Not only is it the most relevant and practical way to learn managerial skills, it's exciting and fun. Harvard Business cases will be used for the course.

Benefit

By the end of the program you will get a profound understanding on managing the market segments and customers. The case studies will help to understand the link between marketing strategy formulation and effective execution. Using segment and customer needs analysis to make product marketing and design decisions. Understanding segmentation, targeting, and positioning. Creating a pricing strategy. Managing channel conflict and maintaining consistency across channels. Using metrics to analyze performance. Appreciating the relationships among customer satisfaction, customer buying patterns, customer loyalty, and firm profitability. 

 Classes would be held three times a week, at 7:00 pm, from 6th of February to 3rd of March, 2017

Price: 3 000 000 UZS

As we have reached the required number of applicants the registration is closed. For more details please call: +998 71 2387400 (Ext. 426)

 

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