09 Aug 2017
  • Start date:: 06.02.2017
  • Finish Date:: 03.03.2017
  • Number of Participants:: 15
  • Price:: 2 500 000 UZS

Marketing: Managing Segments and Customers – Professional Development Programme

Managing Market Segments and Customers is a deep dive module of a Marketing course. The program is very diverse and intensive combining different activities. The course not only implies the theoretical knowledge of different marketing concepts but also case method teaching.

Case method teaching enables the participants to immerse into realistic business situations. Cases provide the reality of managerial decision making — which includes incomplete information, time constraints, and conflicting goals — as participants learn how to analyze business situations. The case method packs more experience into each hour of learning than any other instructional approach. It stimulates thinking and encourages discussion. Not only is it the most relevant and practical way to learn managerial skills, it's exciting and fun. Harvard Business cases will be used for the course.


By the end of the program you will get a profound understanding on managing the market segments and customers. The case studies will help to understand the link between marketing strategy formulation and effective execution. Using segment and customer needs analysis to make product marketing and design decisions. Understanding segmentation, targeting, and positioning. Creating a pricing strategy. Managing channel conflict and maintaining consistency across channels. Using metrics to analyze performance. Appreciating the relationships among customer satisfaction, customer buying patterns, customer loyalty, and firm profitability. 



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