by Alisher Ismailov


Nowadays implementation of Social Media Marketing (SMM) promotion strategies in company’s marketing plan is something, which is required by default. Many large organizations around the World state that SMM plan even becomes a separate promotion strategy from the classical marketing, as it can bring more interest to the product, boost sales and improve company’s image better than classic media promotion campaigns. However, SMM strategies are changing fast, what did work several years ago today is perceived by customers as another annoying advertisement. This research demonstrates promising results and provides a pattern for the potential development of marketing in Uzbekistan. It is important to mention, that influencing marketing might work for a very limited target audience, as not everyone is watching YouTube. However, an unfamiliar person, which looks like a regular citizen from a YouTube perceived by watchers as more close and reliable person that a celebrity, as he is recognized as “one of us”.